Way off, Target

**** WARNING **** BAD PUNS AHEAD ****

The Campaign for Safe Cosmetics has a new target for its Safe Cosmetics Week of Action: Target. That big red bullseye is coming in pretty handy! Target is the latest retailer to come under fire for not only selling toxic beauty and home products, but also for NOT offering enough safer alternatives.

Look, I love Target. It appeals in so many ways: merchandise, helpful employees, value and even the simple concept of maintaining inventory (ahem, Wal-Mart). But, the fact remains that shopping at a big box retailer comes at a price, especially when the idea is supposed to be lower prices. As consumers we deserve better.

CSC has a great 'action kit' here and is urging folks to take their local Target stores to task, and bring the heat at the local level. The idea is that the store managers report these requests to their district managers, who then report to their VPs, and so on and so forth. Depending on the retailer, it can be a very effective strategy.

Imagine how trailblazing it would be for Target to see the value in widening their offerings to include safer cosmetics and home products. Even if it was just in certain regions of the country, to get the ball rolling and help create demand for better, less toxic products.

Are you going to help out? Word of mouth is huge here; get that sh*t on your Facebook profile and promote your activism to all your friends, too!

-- Jazzy