The PR game, according to Revlon

EWG was sounding the horn yesterday that Revlon is bending under consumer and activist pressure to remove certain yuckiness from its products (but only some). Read EWG's press release here.

It's pretty big news, no? Like, huge global cosmetics brand is finally getting with the times and cleaning up their act...

Except that Revlon doesn't seem to care as much as the rest of us. EWG's press release includes a link to this page -- basically a corporate ingredients directory, which was most likely produced to deflect heat about the toxic goop we're applying to our faces -- in reference to the Revlon's announcement. But there's no actual announcement...

Nothing under Investor Relations, where all of Revlon's corporate-level press releases live. Nothing picked up just yet by any news outlets, Internet or otherwise. So is Revlon even considering this news-worthy?

If actions speak louder than words, the presence of this line from the Revlon Ingredients page says it all:

"Note, that some of these ingredients have been sensationalized by reports in the press or on the internet as having potential safety concerns. "

Sensationalized. As in, you tree-hugger consumer activist folks are blowing things out of proportion. Stop making things up. Stop pretending that your cancer is anyone else's fault besides your own (I actually read some bonehead comment on FB the other day that cancer patients obviously have bad genes. Major face palm).

Here's another reason why I don't get the sense that playing nice with the likes of EWG is a priority for Revlon. It's holiday season. Year-end. Is anyone even doing any actual work at work still? Unless you're Stephen Colbert or the makers of Serial, this is probably the slowest news week of the year. That is, until next week.

So there is no news going anywhere about anything right now. If Revlon gave two hoots about announcing plans to eliminate some toxic ingredients, don't you think they'd do it in a way that maximizes the end benefit to the company?

EWG had to have gotten permission to issue its own release about Revlon, and I'm guessing the only way it happened was for Revlon to dictate the terms. Like, we're not highlighting this ourselves. No quotes or interviews. No nothing about anything. Never happened.

This of course is complete speculation. But a company as big as Revlon does nothing that's not deliberate, carefully thought out. And if this is their PR game, it could use a little pick-me-up.

Yours in health,
Jazzy