Playing catch up

Another unexplained absence, another post spent groveling...I'm realizing that I just may not be that blogger who can churn out content in a smooth, seemingly effortless frequency. That's not me. At least not right now. And that's ok. Summer's bearing down, and I am fighting the urge to just completely check out. It's a condition of growing up in a place where summer is THE season. Long days, warm nights, freedom to go and do and spend as you please. Right, I'm not a teenager anymore. But I am a person, doing the best she can with this wonderfully imperfect thing called a blog, and that other wonderfully imperfect thing called life. Thanks for understanding.

Back to it...Panera has been making big headlines -- and lots of them -- this week with its announcement to dump all food additives from its menu by 2016. That includes artificial colorants, flavors, sweeteners and preservatives. And that yoga mat stuff that, months later, still has Subway eating sh*t.

The news was picked up nationally by CBS Moneywatch, "Good Morning America", USA TODAY and even across the pond by The Guardian. More than one piece highlighted the announcement as part of the company's larger 'Food Policy' or vision for menu transparency and responsible corporate citizenship.

From a PR perspective, the whole thing is pretty win-win for Panera. The company gets a lot of good press and positions itself proactively, instead of waiting for some Internet whistle-blower to point out the junky ingredients in its menu items. The company avoids befalling the same public opinion fate as Subway while simultaneously being aligned with the consumer movement to improve the quality of faster-food chain restaurant menus.

It's good play, and I commend whichever big agency is in charge of Panera's PR game. That being said, what are we missing? What ISN'T Panera telling us? I'm too jaded and cynical a person to take any corporate messaging on its face anymore. So what gives, Panera, huh? What are you trying to clean up with this little campaign here?

Always reading between the lines,
Jazzy